CANADA'S COOLEST CHARITIES... coming soon!
The work of Canada’s charities is often underappreciated and
misunderstood. Few Canadians have been exposed to the dynamism,
innovation and commitment that the country’s 85,000 charities
exhibit every day as they work to make our communities better
places to live. For most Canadians, their knowledge of the
charitable world often starts and stops at workplace fundraising
campaigns, mailings from hospital lotteries or national
organizations – or the occasional charitable scandal that graces
the front pages of the newspaper.
Mendicant Group wants to change that. We want to throw a
spotlight on some of the really neat stuff that Canadian
charities are doing and help them get the recognition they
deserve.
What makes a charity “cool”?
It’s not about style. It’s about substance and the power to move
and inspire people.
It’s about that visceral reaction that someone has when you
explain what a specific charity does. The person pauses for a
minute – and if it does really neat stuff – he/she says
“wow-that’s cool!”
Our jury has a bunch of criteria, of course, that are more
specific. Is the organization taking an innovative approach to
its mission? Does it raise funds in a unique way? Does it engage
volunteers and donors that other charities don’t?
Taken together, this type of work that produces a visceral
reaction – “Wow, that’s cool!”
Stay tuned to this space for more details, or sign up for our
Mendicant Minute newsletter for updates!
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